Thursday, March 11, 2010

Greenpeace's Corporate Overreach http://www.counterpunch.org/jay03112010.html

On February 13th, Greenpeace International announced that was hiring ForestEthics founder Tzeporah Berman as director of its global climate and energy campaign. The move has provoked intense outrage among many Greenpeace supporters, staff and activists. The conflict raging within Greenpeace has the potential to be an important first step in addressing two heretofore taboo subjects in the environmental movement: the corrupting influence of corporate cash and the absence of democratic structures.

The announcement marked an acceleration of a long-term drift away from Greenpeace's origins in direct action environmental and anti-war work. Back in 2007, Greenpeace lauded Coca-Cola for its "commitment to use climate-friendly coolers and vending machines." (The same year, campaigns against Coke's complicity in paramilitary assassination of union leaders in Colombia were in full swing, while a year earlier, the government of Kerala had banned Coca-Cola after a revolt over overuse and pollution of groundwater.) 

If the Coke deal was Greenpeace testing the waters of corporate collaboration, hiring Berman is Greenpeace jumping in.The hire marks a full-circle return for Berman, who rose to prominence within Greenpeace but left in 2000 to found ForestEthics, where she broke new ground in the "collaborative approach" to conservation. According to Berman's ethos, "the notion of activists vs. corporations, of good vs. evil, no longer applies... It's about creating dialogue, and finding the solutions that will be mutually beneficial to all."

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