Israel investing $1.6 million in "new media warriors"  http://uruknet.com/?p=m75313&hd=&size=1&l=e

"Israel's real challenge is not the Palestinian voice per se, but Israel's own behavior. Even if there is no Palestinian voice altogether, Israel's war crimes in Gaza and the West Bank are so revolting that even well-financed media campaigns cannot hide their atrociousness in their entirety," he said.