The big mining companies’ main method of struggle was to pay for a multi-million dollar advertising campaign http://www.greenleft.org.au/node/44683

She wrested the position from Kevin Rudd with minimal bloodshed, announced she was going to neutralise the mining tax controversy by negotiating with the mining billionaires and was rewarded with a dramatic turnaround in the opinion polls.On July 2, her deal with the three biggest multinational corporations in the mining industry — BHP Billiton, Rio Tinto and Xstrata — was revealed. This deal gave enough compromises to these corporations for them to call off their advertising war against the government.