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Thursday, June 23, 2011

The truth behind Chevron's greenwashing: 'The true cost of Chevron' http://links.org.au/node/2370

Television viewers in Australia are being bombarded by an expensive series of PR advertisements extolling how much the giant "energy" corporation Chevron "agrees" with the Australian people's concerns for the environment. In a classic example of "greenwashing", Chevron's "We Agree" campaign is a concerted effort to defuse opposition to its activities around the world.

But as with most capitalist advertising, the truth and reality behind the glossy claims are very different, as the True Cost of Chevron: An Alternative Annual Report below highlights in extensive detail. Fortunately too, the satirical exposers of corporate shams the Yes Men joined forces with the environmental groups Amazon Watch and the Rainforest Action Network to issue a bogus press release and set up a phony website to expose the "We Agree" campaign.

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