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Thursday, June 3, 2010

Corporate Greenwash at EU Environment Meet? http://www.ipsnews.net/news.asp?idnews=51702

Coca-Cola, recently indicted for causing serious damage to water and soil in India, might seem like an odd champion of environmental protection.Yet the global beverages giant was given a platform to present itself as ecologically progressive by one of the European Union’s (EU) most powerful bodies. 

The public relations exercise on Jun. 2 did not go unchallenged. As Salvatore Gabola, a representative of Coca-Cola Europe, started to address ‘Green Week’, an annual EU conference, he was interrupted by a group of protestors. Unfurling two large banners in Coke’s trademark colours of red and white, the group chanted slogans accusing the corporate-dominated event of "dirty greenwash".

comment-also see..The Cost of a Coke http://topdocumentaryfilms.com/the-cost-of-a-coke/   Colombia: Challenging Killer Coke http://www.greenleft.org.au/node/44259

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