Professors protest Project Hero as military PR ploy http://www.dominionpaper.ca/articles/3469

Project Hero is also an example of how, off-campus, the links between corporations and the military are increasing as well, says Hunter. Kevin Reed, executive director of the program, was made an honorary lieutenant colonel of the 31 Service Brigade of the Canadian Forces in December of 2008, part of an expanding program which ascribes honorary military titles to corporate leaders in exchange for their support of the military. 

“We’re getting this really close connection between the military and the corporate interest who benefit from these budgets,” Hunter said. “You don’t get the Canadian public sympathetic by showing them the body parts of children killed in Afghanistan, you get support by having a Highway of Heroes and with programs like Project Hero.”