The Neo-Liberal Games: Who Are the Real Winners from London 2012? By David Renton - Znet  Sports begin in the most basic of human responses – the pleasure of running, jumping, testing your own reflexes and those of the people around you. But the sports business is escaping from these moorings. All over the sporting world, we see the same phenomena: declining access to public land or to other free facilities to enable people to participate in sports directly, declining opportunities even to watch sports live...rising ticket prices...and a tendency for sport not merely to mirror the worst excesses of private capital but to be used to give allure to some of the most controversial of businesses

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