“Israel” brochure on British Airways breaches UK ad rules, promotes apartheid http://realisticbird.wordpress.com/2011/10/21/israel-brochure-on-british-airways-breaches-uk-ad-rules-promotes-apartheid/ On a recent flight on easyJet, my colleague David Cronin “almost vomited” when he came across a glossy feature in the in-flight magazine pinkwashing Tel Aviv as a “Liberal and hedonistic” gay-friendly destination.Aboard a British Airways flight the other day I had a similar experience when I opened up the in-flight magazine High Life to discover a glossy multi-page insert from the Israeli Ministry of Tourism entitled “Israel, The Hidden Gems.”By publishing this Israeli government brochure, British Airways is profiting from Israeli war crimes, violations of the Fourth Geneva Convention, and breaching UK regulations on truth in advertising. Israel too is clearly breaching a ruling by UK advertising regulators not to mislead the UK public regarding the status of territories it occupies and has illegally annexed.Enticing me to open it up, the cover of the brochure carried the words “Provoke Your Senses, Expand Your Horizons,” but what that immediately leapt to my mind was “Provoke and Invade Your Neighbors, Expand Your Settlements.” Inside, I found an effort to market Israel as a friendly, normal and desirable cultural and touristic destination.